Wednesday, 29 March 2017

Task 3: Create production materials. (P4, M3)

Below are a selection of materials that I intend to use during the production. I have completed a photoshoot, and now have a selection of images to choose from to use for the front cover and the article. Furthermore, I have also created a rough template of where I plan for the different parts of the front cover and article to go. For example, the masthead, images etc. There is also an idea for an intended font and the script that I will be using for my double page spread. With all of this material, I will be able to have everything organised and ready for production during task 4.

Photoshoot images:

Here are the selection of images that I believe were the best from the photoshoot, and I will likely be using at least 2 of them during production. The photos are posted here in order to meet the client brief.



I then needed to plan a rough idea of where each part of the front cover and double page spread will be placed, so I have created a template which I will likely stick to using. However the final products are likely to be subject to change because I might decide to add or change features.







Lastly, part of task 3 is to write a body copy of the script for the double page spread (articles). This is so that I can that place the completed script into photoshop where the editing process will take place. The copy of the script was also typed up to meet the client brief.


So who is he? 

Avelino is an upcoming grime artist from Tottenham in North London, and tends to base himself right here north of the river! Currently he is performing at many venues around the North of London, where he raps at open mic nights and other shows. We interviewed him and found out about his career, life and where he likes to perform!

When did you first realise that you wanted to create grime music and how old were you?

“I was about 16 years old when I first heard english rappers on the radio such as Tinie Tempah. I thought that the music was so good and in a way, I found it addictive to listen to because it was something that I had never heard before and it then made me think about creating similar music myself, but it wasn't until a few years later, having still maintained love for the genre, that I realised I could create my own songs”. 

When did you start performing?

“I started to perform when I was about 20 years old. I had been listening to grime artists for a while, and there was now new talent within the genre, and I realised that music was the career for me. I wanted to perform on stage so I started attending shows at the venues round the area, and have been doing that ever since. I have performed at many locations around North London and I am currently looking to create songs with other artists”. 

What’s your favourite part about performing?

“Definitely being able to sing my songs in front of the same and new audiences. Every time I perform the reaction from the audience is great, because it might be something that they have never heard before. I love visiting different places as well. It would get boring if I was performing at the same place each time”.

How often do you go to gigs or open mic nights and perform?

“I normally try to go at least once a month because if I went every week it would become repetitive and I believe that I would lose the love for it. The other reason that I choose to go once a month, is because I am often working on new songs meaning that I need to focus on doing that instead of performing. However, I think for upcoming artists like me it is important to maintain the balance, so that I can maintain my local audiences in North London as well as find new ones when performing locally”. 

How often do you release new songs?

“Releasing songs is key to growth for the work that I do. Bigger grime artists such as Stormzy, Skepta and Chip can easily go a while without releasing tracks, and still remain popular. For me, I need to be making music as much as I can. My last song was released in early February, and I plan to record a new song in the coming weeks, so about every month or 2. I am always thinking of new ideas and lyrics that could make an interesting grime tune”. 

Was it difficult to get into the music industry?

“For many artists starting up, they find it extremely hard to grow, but for me, I have been luckily enough to get asked to perform in some venues however I had to start by asking for slots on open mic nights when I originally started out making songs. I hope to carry on with this but and will hopefully be able to perform to larger audiences in the coming years”. 

What are your songs about?

“My tunes are often talking about casual life issues. I like to make them relatable for the young audiences that I have so I think that is important to relate my lyrics to life rather than fictional stories about my own life. It makes the songs come across as more understandable, sometimes I like to change my lyrics though, if it benefits the emotions of the sound”. 

Do you like producing songs with other artists if so why?

“Yeah I love doing that, it means that the rap has more than one voice rapping different verses throughout, I think it is good to build friendships with other artists as well because it means that more music can be produced in the future and it will genuinely help for the long term. You might  even see a collaboration with me and somebody else quite soon!”.

Lastly, where do you see yourself in the future?

“I see myself hopefully performing at larger locations in front of a bigger audience, I think grime will continue to be a growing genre, especially here in London and even elsewhere, so with that in mind I could potentially be very lucky, as long as I continue to do the work that I am currently doing and continue trying to progress. Look out for me in 3 years time I could be performing at the O2 arena”!

(Venues, 2nd article)

The Roundhouse is a venue for performing in Camden, North London, where different artists perform each day. It gives young artists a chance to perform and show their talent. The artists performing attract audiences that wish to see the talent in the area, so why not take a trip to camden and see a performance?

KOKO is a venue in Kentish town, where different artists perform each night to show their talent to audiences. This venue is differs from the roundhouse as it focuses on allowing artists of any age to perform, rather than just youths who are starting up and the talent varies in music genre, so there is always something for everyone! Head to KOKO and enjoy a fun night out!

The O2 Academy Islington is a venue is slightly further away than the Roundhouse and KOKO. This venue hosts live music and club nights. In recent years Grime artists have begun to perform there, after many years of popularity for artists in other genres of music. Londoners have found a love for attending the O2’s events, so hop on the tube and take a trip to Islington!

Avelino’s favourite place to perform?
“My favourite venue is definitely the O2, because of the great atmosphere when rapping in front of an audience. I think the O2 academy’s popularity makes it a great venue to go to”.


































































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