How does the exported media product meet the client brief?
The products that I created had a lot of detail and thought involved when creating them, my aim was to follow the client brief to detail, to get the best outcome from my work.
The first way in which it meets the client brief, is through the way that the magazine is based on a genre of music chosen by myself. The brief states that there is a vibrant music culture, therefore clearly states that the products must be linked to this. Furthermore, the exported media products are well linked to North London, which was one of the main focuses of the entire brief.
There were many important steps taken to ensure that I stuck to what the brief required, for example, I went and took photos in an underground station that is in North London, so the target audience can recognise the magazine as a product specifically aimed at them, in this part of the city, at a place they know of well. I then named the magazine “NorthCityGrime”, because I wanted to reference the genre and area of focus in one name, to ensure that it was effective.
The brief also required me to showcase the talent in the area, therefore I focused the front cover and article on the same artist, in which I had gathered information before the photoshoot, and found out that he is from North London and performs at venues round the area, so it was clear that using this artist would be a very good talent to showcase for this magazine. I also needed to showcase some of the venues round that exist in the area, so I decided to visit 3 different locations and take photos. I then included an article on them within the double page spread, and at the end linked it to the artist because I believe that it was important to reference the fact that the artist does perform at these venues, and it also informs the readers of North London that these venues are easily accessible and they should visit them. See a photo that I took of one of the venues below:
Additionally, I wanted to make sure that the photographs of the artist were taken in typical grime scene locations, therefore I took my photos in alleyways and tube station platforms because they’re often dark being underground. This ensured that I was following the brief because I was portraying a specific genre that I chose to use.
Analyse how post-production techniques and processes create meaning in the media product to meet the client brief.
During the production of the magazine and double page spread, there were many techniques that I had to use effectively, to be able to meet the requirements of the client brief, and to create meaning in the products. I will analyse this below.
The first technique that I used was within the photoshoot. I took a range of photographs from different angles and heights to reflect different messages within each photo. For example, low angle shots give the artist power. However the images that I actually used in the products were mid/long shots, to allow the body language and facial expressions of the artist to portray the strong emotions associated with grime on the front cover and article. He also appeared to be very photogenic, making the images fit the emotions of grime in an even better way.
I then needed to use some good techniques during production to create meaning. The first part was to use fonts that had a messy and grimy feel to it, so I downloaded rap and grime related fonts from online, one very good one that was different to the font that I planned to use, as this one stood out more. It is called "Overdose Sunrise". I used them for the masthead and cover lines, and then changed the texts colour to red to show the anger associated with grime music. However, to make the text look better I changed some words to white within cover lines, so that red wasn't the only consistent colour, otherwise the front cover would seem boring. I do have the artists head covering part of the mast head for effect, but hid that to take the screenshot of the font. 
The next stage was to make use of the magnetic lasso tool. I used this to make the artist larger on the front cover, because the photo that I used was taken slightly too far away making the artist too small on the front, therefore I used the lasso tool to make a selection round him and then make him larger to stand out more, suggesting to the target audience that he is one of the main focuses of the front cover. Another tool that was key to making the products effective was the rubber tool. I used this to erase parts of images that I didn’t want included. For example, I had to use it to make a part of the white background of the barcode invisible, otherwise the barcode would be taking up too much space in the lower corner. Furthermore, it was used to cut off the edges of smaller images included in the products (e.g. and image of a venue). The brief asked me to showcase venues, therefore it is clear that when including photos of these places, I should make sure that they look professional even though it did not require too much time to do so.
